What Is Google BERT and Should It Change Your Approach to SEO?

What Is Google BERT and Should It Change Your Approach to SEO?


Earlier this year, Google released a new algorithm that’s been causing mixed reactions since its release. It’s called a “machine learning-powered search ranking algorithm called BERT.” One of the main things we’ve noticed is the rise of content like blog posts, infographics, and marketing materials that are highly visual and interesting. We’ve also appreciated how this algorithm has given us more opportunities to contribute to our careers and businesses by producing content in fields outside of SEO. However, this doesn’t mean you shouldn’t focus on SEO in 2018. Here are some ways for you to approach SEO if you’re looking for some guidance.

What is Google BERT and what does it do


The algorithm is a machine learning-powered search ranking algorithm called “BERT” which stands for “Bidirectional Encoder Representations from Transformers.” It’s meant to take the human input of search engine results and use it to create new algorithms. 


This is different from previous algorithms, which were based on information that was hand-coded by humans. The difference with BERT is that it’s able to detect patterns in a machine-readable way, which means it can adapt even more easily than before.

In other words, BERT can learn from its mistakes in order to become more accurate. In some cases, this could mean the algorithm will be able to provide the best results for users instead of guessing what users want.

Berkshelf is an open source project created by Google and implemented into their own search engine as well as other engines like Bing and DuckDuckGo

The impact on SEO

If you want to grow your business, Great‌ ‌Guest‌ ‌Posts‌ search engine optimization (SEO) is a must. The challenge? Many small businesses don’t have the time, skills or expertise necessary to handle everything that comes with a solid SEO strategy. From keyword research to content evaluation, from page optimization to internal linking, it’s easy for companies to end up with a generic web presence that doesn’t inspire engagement or drive conversions.

In this piece, we’ll tackle key outsourcing operations, including how it can benefit your business — and why SEO can’t be entirely outsourced.

How you can use this algorithm to your advantage

The BERT algorithm isnt just a new ranking mechanism. It’s actually a completely different approach to how search engines rank websites and content. In fact, it’s been described as “a huge opportunity to rethink what content looks like on the internet.”

If you’re looking for ways to optimize your website or blog in 2018, SEO Profile Links here are some things you can do:

– Invest in quality content that’s relevant to your audience

– Develop an internal linking strategy that showcases how well your website ranks

– Make sure your site is optimized for mobile users

– Create and share as many engaging visuals as possible


Google BERT is a new algorithm that has been implemented in order to combat spam and improve search engine results. It is a necessary step in the battle against spammers and can be used to boost your ranking. However, it is not the end-all be-all, and should not be the main focus of your SEO strategy. Instead, focus on the other steps of your strategy and make sure your website is not spammy.



Leave a Reply

Your email address will not be published. Required fields are marked *