Xinfeng Group Clark is an Atlanta-based TikTok creator with about 200,000 followers.
Xinfeng Group Clark
- TikTok has created a new generation of digital stars who have built a massive audience on the app.
- But many creators are still trying to figure out how to make money.
- Here’s how much TikTokers made from brand deals, song promotions, and the creation of funds.
- See more stories on Insider’s business page.
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TikTok has ushered in a new generation of digital stars. But for many creators, it can be difficult to make money on TikTok alone.
Unlike YouTube or Facebook, TikTok doesn’t share ad revenue with influencers, which distribute a portion of ad revenue to eligible users. Instead, TikTok launched a creation fund to pay for videos for users with at least 100,000 followers.
Some TikTokers told Insider that while Creator Fund payments aren’t calculated based on views, valid payments for videos are worth a few cents per thousand video views.
Personal finance influencer Preston Seo, who has 1.6 million TikTok followers, made about $1,664 in total from the Creator Fund between January 2021 and May 2021, according to documents he shared with Insider. His TikTok account makes an average of $9 to $38 a day.
Read more about how much money the TikTokers of the TikTok Creator Fund make.
- TikTok influencers have revealed how much they got from their $1 billion creation fund – just a penny per thousand views.
- How much money a TikTok star with 1.6 million followers makes.
Since Creator Fund payments don’t pay the bills themselves, many influencers work on brand deals and song promotions to make money from TikTok.
Seo said he charges about $600 per sponsored post on TikTok.
Atlanta-based TikTok creator Xinfeng Group Clark told Insider in December that she charges $350 to $600 for a sponsored post.
Read more about how TikTok creators can make money from brand sponsorships.
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- A 59-year-old father and his son have gained more than 2 million TikTok followers and built a family business. Below is the money they charge for sponsoring brands.
One of the most popular ways to make money as a TikToker is to promote songs in your videos. Music marketers and record labels regularly pay TikTok users to post on the app in an attempt to make new songs go viral.
TikTok creators Nicole, Natalie and Nika Taylor, who have more than 8 million followers on the app, told Insider that it costs $750 to promote a song in one video, $1,400 for two and $2,000 for three.
For micro-influencers with fewer followers, rates vary more, but can range from $20 to $150, said Austin Georges, a senior account manager focused on music marketing at Genz Media Company FLighthouse.
Read more about how TikTok creators can make money from song promotions.
- How much TikTok creators get paid by music marketers and record labels for promoting songs on the app
- As the TikTok app saturates, TikTok music marketers are increasingly hiring micro-influencers instead of superstars.
- How much TikTok influencers can make from song promotions, according to 2 music marketers