According to the latest report by IMARC Group, titled “Toys Market Share in India: Industry Trends, Size, Growth, Opportunity and Forecast 2022-2027,” the Indian toys market reached a value of US$ 1.35 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 2.73 Billion by 2027, exhibiting a CAGR of 12.6% during 2022-2027. Toys are tools that are designed specifically for toddlers and young children. These are made up of different materials, such as clay, cloth, paper, plastic, and wood. Playing with toys can improve a child’s skillset by enhancing their creativity and artistic flair. A wide variety of toys are popularly available in the market, including cards, board games, remote control vehicles, dolls, and jigsaw puzzles.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Competitive Landscape with Key Players:
Some of the leading players operating in the market are:
- Funskool
- Lego
- Mattel
- Hasbro
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Indian Toys Market Trends:
The toys market in India is majorly driven by a large young consumer base, with half of the population under the age of 25 years. This, along with rapid urbanization and the inflating disposable income levels of the masses, is expected to provide a thrust to the market. Moreover, the development of innovative toys by the key players has provided a boost to the market growth. For instance, science, technology, engineering, and math (STEM)-based toys are gaining widespread prominence among teenage students across the country, thereby creating a positive outlook for the market. Additionally, the easy availability of diverse toys with the rapid expansion of online retail platforms in India is acting as another major growth-inducing factor.
IndianToys Market 2022-2027 Analysis and Segmentation:
Market Breakup by Toy Type:
- Plush Toys
- Electronic Toys
- Games and Puzzles
- Construction and Building Toys
- Dolls
- Ride-Ons
- Sports and Outdoor Play Toys
- Infant/Pre-school Toys
- Activity Toys
- Other Toys
Read More: Top India Toys Companies in 2022
Market Breakup by Gender:
- Unisex Toys
- Toys for Girls
- Toys for Boys
Market Breakup by Distribution Channel:
- Specialty Stores
- Super Markets and Hyper Markets
- Online
- Others
Breakup by Region:
- Maharashtra
- Tamil Nadu
- Karnataka
- Gujarat
- Delhi
- Other States
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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